Profitable marketing relies on insight and analysis. With our granular reporting and analytics tools, you will never be short of insight from your webinar programme again. The analytics dashboard provides a top-level overview of all the core metrics, while custom reporting allows you to drill down into the data you need – in real time.
Every attendee’s interaction with the webinar is tracked, so you can delve into individual leads’ behavioural and engagement data – from polls and surveys to content interaction and use of social media.
One level above individual attendees is our comprehensive webinar-level reporting. Whether before, during or after the webinar, you get access to registration sources, conversion rates, and a variety of metrics that allow you to measure the overall performance of individual webinars.
Whether you run a webinar series or just multiple webinars as part of a longer campaign, our campaign-level insight provides the data to assess performance across all webinars. Save time and make better decisions, as you plan your next campaign or compare against previous ones.
With our sector-specific benchmarking, we out your own webinar data and insight into context of what your peers and competitors are doing. This anonymised and consolidated information provides the feedback you need to know how your numbers compare to the industry average.
Whatever your data requirements, you can be sure that our analytics package provides the insight you need to stay on top of your game. Extend this insight even further by integrating your webinar reporting with your Marketing Automation and CRM tools.