Strategies to Entice Webinar Attendance
The Attendance Challenge, a typical open call for a webinar will only bring in a 33 percent attendance rate.
It is only when a targeted audience has been reached that this rate goes up to 65 percent. Moreover, of the people who register for a webinar, only 40 to 60 percent actually make it. Most B2B marketers who use webinars are of the opinion that these numbers have to be changed for the better, and the all-important question for them is, how their webinars can be promoted.
- Start at the Beginning of the Sales Cycle
- Get to Know Your Target
- Ensure Relevant Topics and an Interesting Speaker
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